Honda-Nissan merger: A new era in automotive

However, despite initial ambitions, the merger between Honda and Nissan will not proceed, as negotiations collapsed due to disagreements over the structure of the deal. While the initial proposal envisaged an equal partnership, Honda sought to gain control of Nissan, which the latter found unacceptable. Nissan's decision to reject the deal marks the end of an ambitious attempt to create a joint giant in the automotive industry, leaving open the possibility of future cooperation in specific areas, such as the development of electric vehicles.